Incorporated/pro devs only? Google to ask app developers for a DUNS number

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From the google play console notification: --- To boost trust and transparency on Google Play, we're expanding developer verifications as part of our Play Console requirements policy.

To create a new Play Console developer account for an organization after August 31, 2023, you'll now need to include:

A D-U-N-S number for your organization: Provided by Dun & Bradstreet, a D-U-N-S number is a unique nine-digit number that is used globally to identify businesses. Google will use your D-U-N-S number to verify your organization. ---

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D&B already works with Apple and their developers: https://developer.apple.com/support/D-U-N-S/

So it seems that Google is simply following suit.