[xfz]

The last four companies I worked at have spent a fortune on SaaS, not just AWS but a host of providers for observability, management etc.

They've all used Terraform extensively but always rolled their own means of deploying IaC, with solutions more clunky than CloudFormation which let's face it isn't brilliant.

Why did Hashicorp fail to win this business? I think their pricing just seems too outlandish and is based on paying for the value of software they've already open sourced rather than being tied to the cost of providing a good service plus reasonable margin.

Their strategy appears to have failed, exacerbated by the macroeconomic landscape. I doubt their chosen solution - Microsoftification of their open source project - is going to do them any favours.