[bob778]

That’s the difference between management consulting and technical/expert consulting. Expert consulting is for spinning up CRMs or installing SAP, management consulting is far more vague and strategy level.

Some of the big firms have started mixing the terms up because they can charge more that way.

[patja]

They go hand in hand. Having the ability to provide a team to execute on the plan the management consultants sell is a powerful business model.

[antod]

Call it "transformation" and you can sell both.