In my experience there are 3 types of justifications for big decisions. The first is data supported, any logical person would come to the same conclusion. The second is data sort of supports it, yes there is a leap, but people can see it and argue whether it's real. Finally there is no real data to support, in this case a founder type needs to convince people it's there but no one sees it yet (it's our secret and we're going to own it). What's worked for me is to have a short (like a day) period where you allow everyone to be heard, then you make the decision and make it clear that if you disagree once the decision is made you commit. Inevitably someone who thinks you're wrong will leave, that's ok. New people bought into the direction is good.
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