top | item 37324202

2023 Paid VPN Relationship and Corporate VPN Ownership Map

228 points| askura | 2 years ago |windscribe.com

96 comments

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beauHD|2 years ago

> However, the worst case situation is that they lie about not tracking users and then they get hit with a LEO request they bow down to.

That's within reason though. A VPN is another ISP afterall, so they have to 'bow down' to law enforcement requests. What LEAs can get depends on how zero knowledge the VPN setup is. OVPN[0] for example has been 'court tested' and Mullvad had nothing to give to authorities[1] since they don't collect it in the first place (apart from payment metadata).

I'm not affiliated with OVPN or Mullvad, just a happy paying customer.

[0] https://www.ovpn.com/en/blog/ovpn-wins-court-order

[1] https://mullvad.net/en/blog/2023/4/20/mullvad-vpn-was-subjec...

yegor|2 years ago

A VPN is not an ISP, at least as Canadian law (currently) is concerned. ISPs are required to store IP assignment logs, VPNs are not. Additionally, VPNs (in Canada) cannot be compelled to log users.

Source: Our law firm (I'm from Windscribe), and first hand experience with RCMP.

Ms-J|2 years ago

It's only "reasonable" if the subpoena comes from a court in the country the VPN is headquartered in. And just like you said, what LE can get depends on how the VPN is setup. If it's no-logs, anonymous payment, randomly generated user ID's, and servers not allowing dumping of the connections, there isn't much to give to the law at all.

minimalist|2 years ago

This is good! I will use this as a reference to share with friends and colleagues who ask me about XYZ VPN.

I think something that is missing in the network of connections is Mozilla VPN. From what I understand, they are just a re-brand of Mullvad.

There are other providers not listed, but finding a good VPN provider is kind of like finding a good watering hole--you don't want to spread the word too widely, else bad-actors come and pollute it.

I didn't realize how many media companies own VPN companies.

askura|2 years ago

I'm the author of the map and I'll get those updates on there now, the Mozilla node was actually hidden (as I need to update the corp info) and there's other corrections I'm making now.

If you have any other suggestions I'm more than happy to look into them and start getting them updated. This has been a passion project of my own for the past few years so I'm really grateful for any other feedback.

rx_tx|2 years ago

I don't know if it was edited since your comment, but Mozilla VPN is in there (with an arrow pointing to Mullvad)

askura|2 years ago

An update to the 2022 VPN affiliate relationship map. A handy reference for who is owned by who - including their status or whether they're actually part of a bigger corporation.

The reference article for the map itself with key updates & findings: https://blog.windscribe.com/the-vpn-relationship-map-2023/

_ncyj|2 years ago

Used to be a customer of ExpressVPN but after the acquisition, it no longer worked properly in China. Mullvad somehow survives despite their server IP ranges being public

yegor|2 years ago

Contrary to popular belief, IP blocking isn't the most common way VPNs are blocked these days. Additionally, GFW isn't the same in all of China. Different networks, different cities, have different filtering policies and rule sets. Same as in Russia now.

contact9879|2 years ago

I'm surprised Mullvad works in China. Do you have to use obfuscation software (shadowsocks, etc)? The GFW blocks WireGuard, right?

qwertox|2 years ago

While the no-logs policies of many of these providers is mentioned in their EULAs, there's never a mention of paid access to NetFlow data, which can be used to link public flows to the IP addresses of users.

Is this a thing? I recall hearing about it around two years ago.

Something along the lines of "ISPs Give 'Netflow Data' To Third Parties, Who Sell It Without User Awareness Or Consent" [0] or "How Data Brokers Sell Access to the Backbone of the Internet" [1]

[0] https://old.reddit.com/r/privacy/comments/pbdvp3/isps_give_n...

[1] https://www.vice.com/en/article/jg84yy/data-brokers-netflow-...

infogulch|2 years ago

Very interesting! I'm curious why there is there is a typical relationship between vpn companies and media companies, by common subsidiary ownership or otherwise. I don't really follow the logic here, is it just because the media company can promote their partnered vpn? Or is there some other reason?

hrunt|2 years ago

It is /exactly/ because the media company can promote its partnered VPN. A huge driver of user signups in the commodity personal VPN space is affiliate referrals, and usually those affiliate sites are "review" or "how-to" sites. While the affiliate relationship is usually stated, it implies that the site makes money off the referral. In a lot of cases, the site actually makes its money by preferred placement of the VPN provider on their site. A VPN company often even writes or edits the content for the site.

If you're a VPN company, it's actually cheaper for you to own the sites and populate them with your own product than it is to pay a site for placement, especially if you own four or five VPN brands. Heck, sometimes, they don't even acquire sites. They just start them and spend money to get them to rank well.

I don't trust review sites in general (even if they don't contain paid recommendations, they still rank by which affiliate will net them more money), but I /really/ don't trust sites that cover or rank VPN providers. Personal VPNs as they are pitched to consumers are just shy of snake-oil, and almost all the content written that touts them is revenue driven.

Background: I previously helped start and worked for a VPN provider.

askura|2 years ago

Affiliate campaigns! So basically you'll see in review articles for everything a link with a ton of fluff and tracking in it.

Say you want a new pair of headphones. You'll probably do something like this.

1. Search Google & look for forum/reddit threads talking about specific brands.

2. Look for those brands for further reviews, feedback, and price comparisons.

3. You will come across a review that has links to the "best price".

4. By clicking that link if you purchase that product then, or within 15-30 days (depends on the affiliate agreement) the affiliate will earn commission.

That's why big corps work with media companies. They make hundreds of thousands per month via affiliate commissions alone.

This induces a large amount of biases as media sites always recommend their affiliates over non-affiliates.

yegor|2 years ago

VPNmentor, a VPN review site, was acquired by Kape "Technologies" for 150M.

PrivateInternetAccess, a major VPN service was acquired by the same company for 95M.

A VPN review site is worth more than most VPN services it promotes due to insane $CPA they pay to these types of sites, that masquerade as "security exports" while in reality ran by marketing people.

Look at their staff: https://www.vpnmentor.com/about-us/

Every "favorite" VPN is a property they own, except for the sole NordVPN guy.

Barrin92|2 years ago

there isn't that much technical differentiation. If you have a hundred companies selling the same commoditized service the only way for you to make any money is through some sort of brand or customer acquisition. On a pure product case VPN providers have essentially competed each other to the cost of production.

clsec|2 years ago

I'm surprised that no one has said anything about the fact that this is put out by a VPN company!

I also could not find their name on the map. It doesn't mean that it's not there, I just couldn't find them. Please correct me if I'm wrong.

The only thing I find a VPN useful for is torrenting w/o your ISP knowing. In my case, I use Surfshark for torrenting so that Comcast can't send me any of those pesky letters.

dxd|2 years ago

Windscribe is on the map with one connected node: their DNS service Control D. I know it seems a bit hypocritical and untrustworthy since it is written by a VPN company, but Windscribe is generally regarded as trustworthy, privacy oriented, and not deceiving customers for money [0]. Companies such as Windscribe, Mullvad, IVPN, and Proton are better in almost all cases than something like Surfshark because they minimize the risk of your personal info falling into the wrong hands. Unlike those proprietary companies that will turn over your full browsing history in a heartbeat when in court, companies like Windscribe will have nothing to turn over in the first place. I use Windscribe all the time personally because even if sites profile me, I dislike the fact that they can know the city in which I love just from connecting to the site, so there are a few other benefits.

[0] https://windscribe.com/ethics (audits and other general sources over YouTube and privacy forums confirm this)

capableweb|2 years ago

> I also could not find their name on the map. It doesn't mean that it's not there, I just couldn't find them. Please correct me if I'm wrong.

They're there, in the top-right next to Mullvad, as they're also self-funded. Seemingly connected to "Control D" as it's a DNS service with focus on privacy built by them.

Also, from their "Ethics" page:

> Windscribe is entirely self funded. We don't have any VC's breathing down our necks and telling us what to do.

https://windscribe.com/ethics

askura|2 years ago

Top right my guy, with the same treatment as others.

There's 100% a difference between a billion dollar corporate owner vs indies. As well as the amount of spend that goes into affiliate marketing.

mantra2|2 years ago

Happy to see my VPN of choice, IVPN, out there with no affiliations coming out of it.

askura|2 years ago

IVPN are studs of the industry, no doubt. Very serious folk working hard on sticking to their privacy principles - rare today for sure!

yieldcrv|2 years ago

I think at best this can just help some people break through their cult-like fealty to whichever VPN provider their favorite trusted youtuber happened to introduce them to

because the VPN concept has limitations. It doesn't matter if the favorite VPN has proof of stonewalling a court case at some point in time, any other point in time it can be undermined and you wouldn't know until its too late....

it relies purely on trust and your use case. but if your use case ever expands to something law enforcement would be interested in, the VPN concept relies on too much trust

KomoD|2 years ago

Another one that can be thrown in is Namecheap's VPN which is whitelabel "wlvpn"

and speedtest vpn == ipvanish

mozilla/firefox vpn == mullvad

tamimio|2 years ago

There are other good vpns not listed in there, which is good, so they remain that way.

TheCaptain4815|2 years ago

Aren’t VPNs much less useful unless they’re proven no-log VPN?

I remember going down the rabbit hole and people online were skeptical unless the company had a proven FBI raid with no logs taken, haha.

unethical_ban|2 years ago

Man, fighting "all or nothing" thinking is a lifelong endeavor.

There are several reasons to have a VPN, and the VPN logging connections is a detriment to some of those.

Reasons include:

* Evading geo-blocking to appear from one country or another

* Evading profiling by websites by laundering your public IP address with others

* Evading privacy invasion by ISPs that most definitely use data for ad/tracking purposes and definitely have logs for law enforcement

* Doing things that could attract interest from law enforcement

The last bullet is the only one affected by logging at the VPN. In this case, the question is which entity do you want to have your traffic? Someone with a reputation for privacy to uphold, or ATT?

prmoustache|2 years ago

Wild guess is most vpn users use that to circumvent geo-blocking of video streaming.

They couldn't care less about logs, they spend their time on instagram, whatsapp, tiktok, discord...

capableweb|2 years ago

> Aren’t VPNs much less useful unless they’re proven no-log VPN?

That's basically saying that every VPN is "much less useful" as there is no 100% way of proving that it's no-log.

alaxapta7|2 years ago

If no-log is a priority, you need Tor, not a VPN.

ecmascript|2 years ago

I'm getting a cert error, anyone else?

yegor|2 years ago

Your network probably intercepts TLS, are you on a work/school network?

szundi|2 years ago

How does my grandma do her own research under these circumstances?

joemazerino|2 years ago

Asks her good sonny boy for help

candiddevmike|2 years ago

Anyone want to tl;dr what the best one is? The map doesn't load for me and the full map isn't the greatest thing to navigate... Would much prefer just text.

jacoblambda|2 years ago

It depends what you want. The chart doesn't really say which are the best, just which are undisputedly shady.

#1 undisputed champion for security, privacy, and anonymity is almost certainly Mullvad. Note however that Mullvad servers tend to get flagged and blocked by services pretty quickly.

Mozilla VPN (which you can turn on easily in Firefox) is just a thin shell around Mullvad. The ease of use could make it worth it for some people but you'll generally be better off just using Mullvad directly.

Windscribe (the publishers of this list) have their own VPN. I can't speak to how good it is but they of course don't list anything bad about themselves.

ProtonVPN is pretty decent (I can get 150mbps up/down on most servers) especially if you already use their email service. This chart links over to a discussion of some allegations made against Proton by a rival VPN company. The TLDR of that discussion was that those allegations don't really hold any water (which is further influenced by the fact all those allegations now run to dead links).

So my personal experience would lead me to say to use Mullvad if you need to be truly and certainly private & anonymous but to use ProtonVPN if you want to be "safe enough" but also still get access to streaming sites, etc

askura|2 years ago

It depends on what you're doing but the ones in green to the top right are independents but IVACY recently have suffered an issue. If you have issues with the corporate owners you can avoid them by seeing who the parent is and who they own.

"SentinelLabs researchers have discovered that a Chinese APT group known as Bronze Starlight has been signing off malware with a valid certificate. This certificate is used by Ivacy VPN, and the hackers' target is the gambling industry in Southeast Asia."

Honestly, what's your use case?

the_third_wave|2 years ago

I just had a look at the map to see what they say about a few well-known VPN providers like Mullvad and Express VPN. In the description for the latter the mapmakers claim that people like Ben Shapiro and Candace Ownens (two conservative commentators, one an orthodox Jew, the other a black woman of Nigerian/Caribbean descent) are "far-right misinformation specialists" which means I have to take the rest of their claims with a sizeable amount of salt as being biased and ideologically tainted. Stupid really since it certainly makes sense to expose the snake-oil salesmen peddling VPNs.

cisasteelersfan|2 years ago

Why would I even want to use a VPN in the first place?

yegor|2 years ago

Hide your DNS queries and SNI from your network admin mom, as you browse pornhub.com

Also, Azerbaijanian Netflix is real hot these days.

wing-_-nuts|2 years ago

Because your ISP is probably selling your browsing history to the highest bidder, and there are a legion of data brokers out there collating every scrap of information they can get their hands on to build profiles about you.

To everyone who shrugs, and says they have nothing to hide, Would you feel comfortable wearing a T shirt in public that went into grim detail about everything you'd rather keep private, are insecure about, or might open you up to discrimination? Would you be willing to wear that to a job interview? To your bank when getting a loan?

dsissitka|2 years ago

A chance for a better route. When I connect directly to Hetzner's storage boxes I generally get about 10 Mbps. When I go through a local VPN I get about ten times that.

istjohn|2 years ago

In no particular order:

1. To pirate content without getting sent threat letters or being sued

2. To prevent your ISP or the wifi access point or anyone else from seeing which domains you are connecting to and selling that data

3. To prevent government surveillance or blocking

4. To bypass corporate or institutional firewall rules

5. To prevent packet sniffers from snooping on public wifi

6. To prevent your parents, spouse, or relatives from seeing your browsing habbits in router logs

7. To access geo-locked content on streaming services

tracker1|2 years ago

I usually wireguard through home to keep public wifi from sniffing, as well as so my phone can use my pihole for dns instead of the mobile network's dns.