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yeah I think thats the worry, all this information is being gathered and sold to whoever will buy it and combine it and reuse it for whatever they want.

say an insurance company wants to see who they can raise the prices on without losing customers, then they can look at the data and work out peoples personalities and single out some that fit a profile of someone who wont go looking for a new insurance company just because their insurance premiums went up.

Same thing for health care, if a company wants to see how people live so they can anticipate if their children will be healthy or at higher risk depending on how their parents lived then they can know who not to cover or who will be charged more to cover in the future. it can become the new credit score but one you cant change.

whatever happens I just assume it wont be for my own good but for the profit of others so I try and be mindful of privacy when I can