[gsatic]

Google was supposed to solve the info overload problem that growing networks produce.

Instead they focused on growing the network and making content creation and broadcast of content free.

So today less than .5% of content produced is consumed according to the UN report on the attention economy.

Whats the fix? Content production needs to be scaled down. A better system is required that decides Who gets to broadcast, how much and when. Bandwith Advertising consumes within such a system must have a cap. Now there is no cap. Ads can be shown on everywhere and all the time. "Scaling things up" should be a political/social decision not a business/technical decision.

The focus must be brought back to solving info overload.

[hedora]

Content targeted / display ads would fix this. By design, they pay sites a premium for quality content, unlike user targeting which pays for quality eyeballs.

If user targeting were banned, we’d be back to economic incentives for content creators that are similar to pre-internet media and publishing.

In particular, you’d be paid for having a consistent measurable audience, which means the money would go to distribution channels that had high quality editors and curation. Today’s ad netwoks funnel that money to clickbait farms.

[gsatic]

Only partly cuz Content is easy to copy and duplicate and rebroadcast. All of which the platforms have made free and easy. That has to be addressed.

Cuz One journo surfaces info. 6000 journos copy it and broadcast it and all expect to paid.

The solutions have to built around content reduction cuz right now we are over loaded with millions of people creating nothing new and expecting to be rewarded.