[bryanmgreen]

"The results suggest removing vegetarian and vegan labels from menus could help guide US consumers towards reduced consumption of animal products."

In Europe it is very common to see menus with iconography for fish, plants, grains, and cheese to quickly identify diet friendly items. To me, as a meat eater with a pescatarian girlfriend, it makes the menu seem much more friendly and inclusive. And from my anecdotal experience as a US citizen in Los Angeles who spends a lot of time in Europe, they are much more vegetarian friendly over there.

Maybe removing labels isn't the answer, maybe adding more is.