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milanspeaks | 2 years ago
When you're running a startup on your own, it's tough to handle both product development and marketing at the same time. What worked for me was to alternate between the two. For instance, I'd spend one week focusing solely on coding and building the product, and the next week would be dedicated to marketing and search engine optimization (SEO). Some solo founders switch tasks every day, but I found that dedicating a full week to each area was more effective for me.
Another key point is to focus on high-impact, low-effort tasks. It's unlikely that you'll be able to master all aspects of digital marketing or build a groundbreaking product all by yourself. Concentrate on the most crucial tasks that will give you the biggest return on your effort. In other words, prioritize.
Lastly, keep direct communication with your customers in-house. Don't delegate this important task. However, it's okay to outsource more technical tasks like server management and coding to others.
jyu|2 years ago