[mike10921]

Short version via ChatGPT (for the lazy but curious like myself):

Between 1994 and 1998, AOL (America Online) emerged as a significant player in the digital landscape. Initially established in 1985 as Quantum Computer Services with a product that connected Commodore 64 computers to an online network, it expanded and rebranded under Steve Case's leadership. Case envisioned a simple, user-friendly online platform, and AOL's chat feature became its most notable offering. While AOL was initially a closed system, unlike the open protocols of the wider Internet, its aggressive marketing campaigns successfully lured millions of Americans into its ecosystem. Ted Leonsis, who joined AOL after the acquisition of his company Redgate Communications, envisioned AOL as an all-encompassing digital entertainment hub. However, as the broader Internet gained traction, AOL felt compelled to integrate certain Internet protocols, eventually even providing its users with browsers to access the larger World Wide Web. By 1997, AOL was the gateway to the Internet for nearly half its users. Yet, its aspiration to be a distinct multi-generational platform faded as it became synonymous with the broader web. This evolution culminated in AOL's acquisition of Netscape in 1998, signaling its full immersion into the wider world of the Internet.

[jskakalal]

Talk about screwing initial market leadership.

[_ea1k]

Well, it was difficult as dialup was obviously a fading technology. As that faded, they were no longer able to control the entrypoint onto the network and steadily lost significance.