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soundsgoodtome | 2 years ago
Anyone who’s been in the game for more than a few years knows how amoral companies are. Marketers and growth PMs are incentivized to convert, regardless of the methods used. Execs don’t give a shit unless there’s an impact on revenue.
Anecdata - I PM a product suite that serves growth/marketers. If you’re reading this, your company has probably used it, is actively using it, or has considered using it. I regularly ask customers and prospects about their KPIs during research calls - in the end, conversion is all that matters.
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