[myelin]

My HN workflow is to open a bunch of tabs, then close the main page, and read through all the articles. When I got to this tab, I saw "404", figured I'd hit a bad link, and closed the tab... then realized that that was the name of the publication.

[rob74]

Yup, the white popup that was shown when I opened the page made it look even more like an error message...

[latchkey]

I do that, but I've pinned the main page tab so that all the new tabs open to the right of that one. Once I've read/closed them all, I just hit reload and keep the addiction going. =)

[mmaunder]

Yeah it’s not a great brand choice.

[mecsred]

Maybe it's actually a genius brand choice. Most people wouldn't remember http error codes even if they've seen 404 pages before. Only scrambles the nerds.