[lprd]

I miss Jobs. These prerecorded presentations are soulless and almost embarrassing at times.

Happy to see USB-C on the iPhone (thanks EU) and no price hikes.

[zyang]

It's too polished. COVID is over. Bring back the live demos.

[ryandrake]

It feels like watching an hours-long commercial. Way too produced and slick.

[fomine3]

I'm happy with this pre-recorded style by Apple. It's really high quality so it's fun to watch even I've never considered to buy anything. Though this session is a bit boring script for me.

[anibalin]

I was thinking the same thing. They should go back to the stage.

[KerrAvon]

COVID is not over. https://health.clevelandclinic.org/is-the-pandemic-over/

[brailsafe]

Almost creepily robotic and zuck-like

[sylens]

I think the need for a special presentation for yearly iterative updates to a phone and watch is pretty minimal these days. Just put out a press release

[seydor]

apple can't do that, they are kinda like a fashion brand

[Aleklart]

funny how first ever 3nm cpu, ray tracing and console grade games on smartphone, titanium case and state of the art new camera crammed in thinnest case found no excitement on tech forum, but physically inferior usb-c that causing all kinds of hardware problems considered worthy. Well, now you can swap iphones as often as android due to broken connector. Or buy apple care and off warranty repairs from Apple. Another hundred millions for Apple, thanks EU!

[unethical_ban]

You cannot deny the press hype that is created by this event.

It's like coke: "Why advertise Coke? Everyone drinks it."

[lagrange77]

It's interesting that even big money can't buy mojo.

[sixQuarks]

Felt like I was watching a presentation made with AI actors. The long pauses, PR-driven language, it was all so sterile and politically correct. Very cringe.

[schleck8]

I get the sterile feeling part but how did you make the jump to "political correctness"?

[TheAtomic]

They are so CRINGEY. That Mother Nature thing, wow.

[callalex]

Mother Nature didn’t mention replaceable batteries even once, they must have beaten her up so badly that she holds her tongue in front of Tim now.

[systemvoltage]

It felt like I am going through HR training. Painful.

[lofaszvanitt]

Yeah, the psychotic robo zombies controlling the corp takes its toll. Jobs also had this cult like woooism aura, but these "people"... are straight from They Live :DD.

[seydor]

i m just surprised that they built an expensive boring building and nobody is ever inside it

[brailsafe]

It's not just the announcement videos, it's also all of the WWDC recordings. Technically they're pretty good, much better than the api documentation, but just deeply unsettling.

[joezydeco]

I'm starting to buy into these rumors that Apple might buy Disney, because they're doing the same wooden performances as the kids on Disney Channel. Lots of weird hand motions.

[SCUSKU]

Sent this video making fun of the Apple Hands™ to a friend at Apple, she loved it. [1]

Some middle ground between Tim Cook and Steve Ballmer would bring more excitement into the game, and make it a little more human!

[1] https://www.youtube.com/shorts/NBw0TzFczi4

[beezlebroxxxxxx]

Yeah, the presentation style often screams "I've taken exactly 3 acting classes to learn how to present". The style is remarkably uniform too, like they're constantly remembering how to move their hands.

[onlyrealcuzzo]

The linked website looks like something from a company that knows they don't even have to try at all and they're guaranteed to sell more phones than any other company in the world, and it shows.

And, yet, ~20% of the population will see this news release, and talk about how clean the lines are, and how perfectly worded every sentence is, as if it was handed to us from God himself on stone tablets.

Cultism is a very interesting thing.

[faitswulff]

Actually, God upgraded to the iPad Pro 12.9-inch, Wi-Fi (6th Generation, 2022). Lithography has come a long way since Moses.