[masukomi]

> because they're unwilling to address the fact that the corporation they work for and the ceaseless chase of "social media platforms" drives this behavior more than the imagined "Marl's" of the world ever did.

the fact that the corporations are doing that, and chasing the Marls is the foundational premise of the article. He's not blaming it on the Marls. He's blaming it on the companies chasing them.