[telios]

The reason it works is because they've done the research to make it work. It isn't a coincidence DAUs increase. I think it is important to recognize that it can impact you, and take steps to account for that, even if - or especially if - you don't want it to. You are not immune to propaganda, and all that.

[raxxorraxor]

In German the DAU is the "dumbest assumed user", the worst case consideration when designing UI. My impression is that if you try to increase DAUs, you often increase both types.