[rhaway84773]

You’re assuming this was the only location they showed ads.

It could have been one of the many components displaying ads. And this specific component might have accounted for a small percentage of those ads.

And presumably this wasn’t the only feature deployed so any noticeable change in revenues could have been attributed to many other things before a typo in the ID would have been discovered.

[rmbyrro]

Then they need to incorporate all components that display ads in the ad counting integration tests!