Oh yes price increases before planned "sales" are common. I believe there are laws in the UK/EU regarding time frames an item has to be at a certain price before you can say it is "on sale". Something like 28 days sounds familiar so doubling the price of an item that doesn't sell much and having limited (or none?) of the item in stock then dropping it to usual price and calling "half price" no doubt happens constantly with seasonal items like Cadbury Roses.
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