[awavering]

Articles like this always seem to miss the ways that the big analytics platforms are used in real life by marketing and product teams. If all you are doing is measuring page hits, then Google Analytics is overkill and you should be using one of the privacy focused alternatives. However, if you care about connecting your marketing tactics to larger strategic goals and measuring the impact of your work, a properly configured analytics stack is still really important.

I really like https://www.portent.com/onetrick/ for anyone looking for an intro to how analytics enhances marketing work.