[galaxytachyon]

It is their pride, their nation's representative to the global audience. When people speak of Nintendo, they implicitly acknowledge Japan as a global player in the entertainment industry. It is a source of patriotism and advertisement.

In a way, everyone know of the US because everyone needs Microsoft, Google, Apple, etc. When you talk about Huawei, you acknowledge China as a powerhouse in phone and tech. When you mention TSMC, you have to remember about Taiwan. etc.