[thisisabore]

Do you think email should have a branded client, simply called "email" available in all the major app stores? Or XMPP have a branded client, simply called "XMPP" etc.?

Align on a protocol, experiment and compete with clients is a good way to make progress.

[cvwright]

If email was a new thing trying to break into a crowded space, then yes.

Notice how WhatsApp took off while XMPP fragmented.