I think at least initially TikTok would push traffic to new accounts. My first few videos got a bunch of likes/views even though I had 0 followers. And then I noticed it started to trickle down video after video even though (subjectively) the content remained largely the same. It’s a clever mechanism to increase stickiness for new users as well as detect early on if a new content producer has that Good Shit that will do mega views.
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