[otar]

Hey! Thanks again!

This leads us to another problem: you cannot easily sell niche products on a large market (Georgian wine and amber wine is one), mainstream customers want mainstream wines.

So, you are left with several options: 1) Do a mainstream wines - beyond my values; 2) Build a brand, which is very, very hard… 3) Do an exceptional wine, “so good they can’t ignore you”… that’s my long term goal. That’s why I am experimenting a lot, which I believe will lead me to a great results. Right now my wine could be ranked as top 5-10%, but my goal is to make it in top 1-2%. Check back in a few years :))