[falsenapkin]

Apple Maps is actually competitive with Google Maps and has walled garden integrations so it's not really comparable to me as Google Search versus Bing/DDG/whatever. Not to say the other search options are so terrible people would definitely switch, more that's definitely not the case with maps.

[boringg]

I actually think its better than Google Maps now. Seems like google is following apple maps new features (e.g. stop signs everywhere).

[batmenace]

Well the thinking by google has surely been that Apple Search (iSearch?) would be competitive if Apple percieved it would be in their interest to build it / work with another partner. It's not impossible that someone else would build a good / better tool. Since all these tools also significantly improve with use and feedback, switching the default would probably have a massive impact

[donny2018]

As of right now, Bing is also competitive with Google.

[bobthepanda]

It didn’t start that way though. It took a lot of time and money; version 1 was terrible by most accounts.

That being said Apple is a company with enough cash and time to throw at Search. People also said that it would be hard to break Google’s dominance of maps.

[madeofpalk]

I guess that's why Apple's being called to witness - Google also throws a significant amount of cash at Apple over search, and Apple has not developed a search engine.