Since other people are mentioning the red flags working with business critical 1-person businesses, I thought I would share a small story. When I was first starting out, I connected with Huffington Post who were very excited about using PubExchange since they were manually managing most of their traffic partnerships. For many sites, traffic partnerships can be a large source of referrals, but HuffPo took it to another level. They partnered with everybody and would link out from their homepage, so they could send a very significant amount of traffic. After a few meetings (I don't think infosec got involved), they decided to integrate PubExchange throughout all their verticals. We met in person, so they were fully aware that it was just me, but they were/are a very nimble company so they were ok moving forward. Unfortunately, because they were implementing it so quickly and using it in different ways than had been used before, the first night they implemented it, it broke, and unfortunately, it also broke all links (internal and external) across HuffPo. They took down the code, and called me that night. I fixed the issues right then (I think it took me 10 minutes) and the next day they added everything back. Never had any issues again and worked with them for many years after that.
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