[ashbee]

Some do, some don't.

I know some folks who really genuinely believe that Amazon is a force for good, the criticism is exaggerated, will talk about how lucky they are to work for the World's Best Employer, and will get a bit sulky if you say anything negative about the company.

Generally though, I think it's understood that "most customer centric company" doesn't mean "we will put the customer before ourselves because we are such good people", but instead "strategically keeping the customer happy is better for the shareholders in the long run".

It's the same with most of the LPs. They're packaged in a way that makes Amazon sound like this amazing company that really cares, but they boil down to "16 ways YOU can enrich Amazon's shareholders (you won't believe number 15!)".

[Xeronate]

I've never met anyone that thought the LPs were meant to imply Amazon "really cares". I like Amazon because it seems more straightforward than other companies. It's a business and it wants to make money. The only way I've ever interpreted "customer obsession" is that it's mutually beneficial to do what's best for the customer.

[ashbee]

That's exactly it though: it's often (perhaps even usually) not beneficial for Amazon to do what's best for the customer.

What's the point of "Customer Obsession" if it's secondary to "Amazon Obsession"? Doing what's best for the customer unless it isn't also what's best for Amazon is just doing what's best for Amazon.