[nickpatrick]

As someone who used to work at an ad tech company, I can tell you that we're very much not an ad tech company. In fact, we set out to build the opposite. More here: https://radar.com/blog/our-commitment-to-privacy

Short, easy-to-spell name that suggests location. It's worked out pretty well for us, and we got the dot com!

[HumblyTossed]

> name that suggests location.

Not really.