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ushercakes | 2 years ago

I'm the creator of IndexGuru.

Let me tell you a story you might get some value from.

August 2022 - November 2022. Built the application.

November 2022 - January 2023. Tried to plug it on reddit wherever I could. Got maybe 6 users.

February 2023. Gave up, stopped working on it, but maintained it.

August 2023. I see a clone of my app on twitter. The guy making it is publicly broadcasting how much he's making: several thousand dollars per month! First, I was mad, but then got over it. Can't blame the guy - that's just the game. But, it inspired me to get back to work on the product. It's good enough, just wasn't marketing it as well as him, so I stepped it up.

August 2023 to now: - I have been marketing TF out of the product. I have grown to nearly $400 MRR in a matter of weeks. I know 400 MRR seems small, and it is, but if it continues at this, it will be pretty substantial in a few months.

My marketing channels:

  1. I monitor subreddits related to my product. I try to give helpful responses. Every other response or so, I'll merely mention the name of the product without a link. (Kinda like I did here). If they're interested, they can find it on Google.
 
  2. My product is very much for people that own websites. A huge niche of website owners is the #buildinpublic community on twitter. So - I've been responding to people on twitter, being heavily involved and sharing any info I know. People click on my profile, they see the link to my site, and click on it because they're curious. Then, the landing page either works or it does't.
TLDR:

- I worked on an idea that was good. Did bad marketing. Somebody did the same thing I made, but did good marketing. They made a ton of money. Don't be like me. Market.

- Plug your product on reddit. Don't be super egregious. Provide value. Don't plug it every single time you comment. Reddit is super unforgiving in this - mods love to ban self promo users.

- Get involved in the relevant community for your niche. I found it on twitter for mine, and it's been working great.

Hope that helps!

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