Apple Should End Their Google Search Partnership

[drexlspivey]

What a bad take, so Apple should not only forgo $15B revenue per year they should also spend a ton of resources to make their own search engine while providing a worse search experience to their users.

[kyleee]

It would be relatively easy to do better, for an org like Apple. It’s a no-brainer really with how awful google search has become. Easier than maps IMO and Apple has managed that.

[Affric]

Forgive the paraphrasing but:

> Apple should seek to use its monopoly power on iOS browsers to take greater search revenue

This couldn’t possibly end with large suits.

And after:

> Google are bad for privacy

This article is nuts.

[1270018080]

Google is undeniably bad for privacy. That’s the whole reason they pay a premium to be the default search.

[stouset]

Can you expand on how you believe Google is privacy-promoting?

[belltaco]

> This couldn’t possibly end with large suits

How is their current system using monopoly power to boost another monopoly worse than supporting an underdog in the search market?

[k310]

I guess that a tiny percentage of users change any defaults; otherwise it's easy to change the default browser. Should it be a "Hello" option to change it, like your language? Google would not be pleased.

People need to be aware that the default browser is optional, and it's a dark pattern not to alert them to this. Having just reset the phone, I went through the Hello process. It's the only way, apparently, to fix "system memory" taking up the entire amount of free memory. Worked for me.

I wish it would be a lot easier to disable JavaScript on demand, but I just installed Sheriff (free, no payola for me) and will try. Disables JavaScript (and cookies) on a per-site basis.

I wonder how many users even know about the "spacebar trackpad".

[e63f67dd-065b]

If I'm reading this right:

- Apple should light $15b/yr on fire, so that they can:

- Build their own search engine, which will somehow be better than Google, and

- Monetise it even better than Google did, somehow

Wow I haven't read such a bad take in quite some time.

[tomjen3]

I mean they could make it iPhone exlclusive. If it drives sales of 1000 dollar iPhones then it might be worth it.

Very much press 'x' to doubt though.

[daft_pink]

They should just buy Kagi and make it part of iCloud.

[1270018080]

Apple should light $20 billion dollars a year on fire. I’m sure the shareholders will love that.

[kyleee]

You’re right it would hurt for a few quarters or even years, based on the typical (detrimental) stock market mindset, but it could be a great move mid to long term.