[entontoent]

Every time this happens at the companies I’ve worked at, it’s been because the business didn’t think the need was worth prioritizing over the other business needs. I’ve never been in an environment where IT got to make the decisions about what gets prioritized.

If the business doesn’t think something should be prioritized, but a marketer decides that they really want to have it, I’m not sure it’s a great idea to go around what the business has prioritized. Most of the cost in software comes from maintenance of legacy systems. I hope this new no-code solution is something a department has decided to maintain indefinitely! I my experience, after the marketing person quits, the no-code solution gets chucked across the fence to IT, the no-code provider stops supporting their tool, and IT is forced to build a new one as an emergency a few years later because “the business has been using it for years.”

In a healthy org, if something is truly good for the business and will create global gains across the company, it should hop to the top of the priority list. Admittedly, I’m still hunting for this theoretical healthy org, though.

[asielen]

Usually the marketer is stuck between a rock and hard place. A semi-technical marketer will report into a completely non-technical org led by a CMO who thinks pivot tables are black magic. But they same CMO has promised the CEO and the board that they can integrate their product analytics into their pipeline performance reports, and have it by next week.

Sure the marketer can say no, but the CMO doesn't understand why it is a no because their buddy CMO's marketing team does it already (not understanding the work that went into making it happen at that company). So the CMO interprets no as a performance issue not a technical or process issue.

And this happens all the time. So at some point the marketer is stuck between building a one off report in a spreadsheet or using the tools they have access to (usually something like zapier, or some marketing automation platform) to build a good enough solution that gets presented at the board meeting, and everyone is happy.

Play this on repeat with, marketing, sales, hr, finance etc every month.

The alternative to low code isn't code, it is excel spreadsheets.

[cm2012]

No time to write a full comment now, but I would compare the fully planned org to failed communist states vs the more chaotic capitalism that does better.