The actual application step might take that long, assuming you have all your supporting documents ready. The trouble is you often need to adapt your CV to the job & write a cover letter at a minimum. Depending how much you care about the job, this might include studying the job description carefully, reading the company website, and maybe even contacting the company to request more information. Then proof-reading and editing everything. It probably takes me at least an hour for most jobs, even if the actual submission of files only took 1 minute in the end.
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