[uhura]

I believe the general strategy for this kind of product is to drive CX conversion. Amazon usually offers auto repurchase too, so if you are going to buy once and Amazon is cheaper, the second time too..., by the third you might actually decide to setup a auto purchase from time to time. if they discount 5 cents from the best competitor initially and in the long run they start to price 10 above, they use this to finance similar strategy to convert more CX and then they keep a more strong market position. In the end you don't push your competitors out of the market, but consolidate a very strong consumer base.

[BlueTemplar]

"CX" ?

[vitus]

In this context, "customer".

https://devblogs.microsoft.com/oldnewthing/20120119-00/?p=85...

https://www.abbreviations.com/term/1424467/customer

(Confusingly, most of the search results I found point at "customer experience" which doesn't fit as well here. I've definitely seen support write about "the CX has an issue with ..." so I'm pretty sure this is a standard term.)