[0atman]

Yeah! I've seen a lot of re-branding to "plant-based", same meaning, less baggage.

[opan]

I've seen this have a similar issue to "open source" where people misuse it even if the terms were supposed to mean something similar. e.g. food with plant-based written on it containing non-vegan ingredients (sorta like people calling public/visible source "open source" when it's very much proprietary)