[NtG_UK]

From a marketing standpoint, Apple managed to turn "The Notch" into a feature. Whether they could do the same with "The Lump" is asking a lot IMHO.

Perhaps (as the author says), the engineers could come up with something more elegant.

[ayx]

Hahaha, I can imagine a buttoned up exec channeling jobs brandishing "the lump" on stage at one of their events. And he is saying: This is the best "lump" we've ever made. 20% Lumpier than the previous generation, 30% lighter, with a brand new crazonium body with a ferrite core!