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mountainofdeath | 2 years ago

Much of what Amazon does is what other retailers already do. Amazon just does it more overtly and with smaller businesses. In fact, various aspects of this where pioneered by WalMart and Costco. 1. WalMart determines the expected product and expected price and tells vendors to take it or leave it. The agreement often has a stipulation that the same product can never be cheaper elsewhere which is sometimes easy as WalMart gets specific SKUs. 2. On the other side, Costco makes the majority of its money from memberships. The membership is a significant sunk cost and maintains brand loyalty from a mass affluent customer base (notice the similarity to Amazon Prime). Existing vendors will work closely with Costco to tailor products to this desirable market (see Costco specific SKUs for TVs, routers, etc). Upstart brands will go even further to get their wares in front of an audience with ample disposable income.

The Amazon policy basically says that the vendor must offer free shipping. Coincidentally, nobody can offer shipping for less than what Amazon offers therefore Amazon(FBA) is by default the lowest price. The only other company that can fight this with a logistics network of its own is...WalMart.

Then you have Chinese vendors who sell through networks of dropshippers and resellers at Amazon and other venues. It's why you see many vendors of seemingly the same item.

One thing to note is that it's mostly small and medium vendors of relatively low margin items that are the most hurt by Amazon's policies. Seller's of high margin items just eat into their margins while large vendors push back at Amazon and sometimes win e.g. Toilet Paper that comes directly out of a Georgia Pacific warehouse instead an Amazon warehouse despite being labeled as Prime and sold by Amazon.com, not a third party.

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_uhtu|2 years ago

I hate that every discussion of reigning in abusive companies has to come with 1000 comments about how other companies are also being abusive, which should apparently make us just wave the white flag. Nah, let's deal with all the monopolies, and Amazon is a good place to start since like you said, they are just incredibly blatant.

araes|2 years ago

It's obvious astroturfing.

The top two posts with the most upvotes are "Ebay is just as bad" for the startoff line, and "Everybody's just as bad as Amazon. Why are you being so mean and cruel to Amazon?"

Obvious astroturfing, just like the entire Amazon review ecosystem. Surprise? No.

https://mkorostoff.github.io/1-pixel-wealth/ Bezos' wealth relative to "normal" shown as 1-pixel comparisons. Be careful once you get to the $Trillion portion (you'll be scrolling for the rest of your life.)

mycologos|2 years ago

In what sense is Costco an "abusive" company? They squeeze their suppliers, but their suppliers legitimately have other options. I'm not aware of any market what Costco is the only game in town.

mardifoufs|2 years ago

Legal precedent exists for a reason. It's not waving the white flag, it's having actual standards and rules. I think Amazon is a shithole of a website and one of the worst examples of downward spirals into mediocrity, but there has to be some semblance of fairness.

Targeting amazon for something Walmart or Target does, but without targeting them too is just wack. You can't just handwave that issue by saying that we can just start there! Because it's been decades, it's standard industry practices, and the law hasn't changed (I know that the FTC has a wide executive mandate, but conjuring a rule is still not great).

Even if you want Amazon broken down, you don't want such a process to start on super shaky grounds like this. I don't know how to explain exactly what I mean here, but it just feels off!

fallingknife|2 years ago

It's a very strong argument to say that the practice currently being pursued by the FTC has been a long standing and generally accepted as legal practice in the retail industry. The fact that they are going after Amazon for this, but have not ever gone after anybody else who has been doing it for decades leads me to the conclusion that this is not about the actual trade practice it claims to be about, but rather a politically targeted attack on Amazon.

And the FTC is very much capable of running multiple enforcement actions at once. Why are there no such charges against other companies doing the same thing. They don't have to be one at a time.

jancsika|2 years ago

> Much of what Amazon does is what other retailers already do.

Walmart and Costco subsidize free shipping by raising prices on the third party businesses who sell through them?

Because that's what the article is about.

thayne|2 years ago

The mechanics might be different, but the "free shipping" is still subsidized by driving the price of the product itself up. Either way, all consumers pay a higher price, so that a subset of them don't have to pay for shipping.

bonestamp2|2 years ago

> The agreement often has a stipulation that the same product can never be cheaper elsewhere which is sometimes easy as WalMart gets specific SKUs

Yep, this is anti-consumer and anti-competitive -- it should be illegal. Here's where it gets interesting though...

In wal-mart's case they're trying to win on price competition alone. They're hoping with their volume, operations and efficiency, nobody else can sell with a lower margin. But Amazon is doing the opposite.

I looked into selling on Amazon recently and the fees were over 30%! Amazon requiring that sellers can't offer a lower price elsewhere drives the prices up on Amazon and off Amazon. Primarily, they're trying to prevent sellers from directing buyers to their own website where they can offer the product at a lower price because there are no 30%+ fees.

ryukoposting|2 years ago

To what extent do the randomly-named Chinese Amazon storefronts manage to circumvent Amazon's price-competition algo? If you make a storefront named qwduburtf on Amazon and a storefront named civendntip on eBay, I can't imagine Amazon would be able to match up your product listings between the two sites.

Salgat|2 years ago

Amazon's biggest advantage is that they can sell fakes and patent violating products to undercut other retailers.

time0ut|2 years ago

Don’t forget copyright violating products.

jedberg|2 years ago

> Costco makes the majority of its money from memberships

Not really. Their total profits last year were $2.8B and their membership income was $1.5B. It only represents the majority if you assume there is no cost to their membership income. But we know there is, because they have to have employees who do nothing but process memberships and they have to maintain all their membership benefits which also requires employees.

It's fair to say that about 1/2 of their income is from memberships though, which is still high.

dragonwriter|2 years ago

> Their total profits last year were $2.8B and their membership income was $1.5B.

According to their 2022 annual report, their membership revenue for their reporting year (the 52 week period ending August 28, 2022) was $4.2B, and their net income for the same period was $5.9B, so neither your numbers nor the relationship between them seems to be correct, unless Costco committed massive securities fraud.

https://investor.costco.com/financials/annual-reports-and-pr...

recursive|2 years ago

If those numbers are precisely accurate, it should be noted that Costco could be paying up to $100M to process memberships, and it would still literally actually be most of their profit. Also "about 1/2" and "most" are not mutually inclusive. In fact, I'd expect they mutually occur with some frequency.

pharrington|2 years ago

The assumption is that everything the business does has a cost.

dmix|2 years ago

> The agreement often has a stipulation that the same product can never be cheaper elsewhere which is sometimes easy as WalMart gets specific SKUs.

Are you sure this is done overtly by Walmart? As the article says Amazon had this policy but it was dropped because of EU and US gov pressure. I'd be surprised if Walmart got an exception.

Unless there's some distinction for retail stores not just online.

darkarmani|2 years ago

Isn't that totally different? I thought brick and mortar stores actually buy inventory (or commit to buy orders in this age of just-in-time) where Amazon is just the middleman connecting buyers and sellers and charging fees on both ends.

If Amazon wants to commit to certain sizes of orders, I'm sure the vendors will be happy with contractual price setting.

viraptor|2 years ago

Amazon warehouse inventory is held ahead of time. That's how the commitment to some stock levels works today.

resoluteteeth|2 years ago

> The agreement often has a stipulation that the same product can never be cheaper elsewhere which is sometimes easy as WalMart gets specific SKUs

Does the trick of creating different SKUs work for amazon though? If not, it seems like what they're doing might be worse. Since according to the article they're now enforcing the rule against having lower prices elsewhere through software, depending on how it's implemented it could end up having a much broader effect.

Guvante|2 years ago

Amazon Prime isn't the same as Costco Membership unless you ignore everything beyond "richer customers are willing to pay for it".

Costco makes its profit off its membership.

Amazon Prime offers a product at less than cost and then shifts that cost onto its manufacturers.

After all if I am paying Amazon for Prime shouldn't Amazon pay for the difference between more typical free shipping and two day shipping at minimum? Isn't that what the payment is for?

The reality is Amazon Prime is more akin to a loss leader and Amazon realized it could use its market position to avoid inflating it's price to reflect that loss by putting pressure on its partners.

Of course whether this is legal is an open question obviously but it certainly isn't the same as Costco using a membership as a profit source.

Walmart vs Amazon is more nuanced as the difference gets into market overlaps. Should Amazon be able to force you to use its fulfillment service to use its website (which is generally illegal for drop ship style setups like Amazon who doesn't take ownership).

So Amazon is certainly rubbing against a "you can't force bundling like that". The question is whether their "forcing" you in the way their website heavily focuses on Prime.