[nchase]

Naive question: why is this newsworthy? What are the implications?

[altairprime]

The original title referred to Apple’s endorsement of an upcoming ISO standard that defines how to represent HDR images within existing still image file formats such as JPEG-XL and HEIF. It turns out that there isn’t any such finalized standard — unlike, for example, BT.2020 in the moving image file formats space.

So, presumably, the existence of a standard under development — and the endorsement of it by a major manufacturer of cameras and displays — was considered newsworthy by the OP.

[janandonly]

OP here.

Yes, I'm hoping that the mess that is "HDR" video standards can be prevented in the still images arena.

Hopefully, with Apple's weight behind this open standard, other producers will adopt it as well.

[adzm]

HDR and higher bit colors are becoming more popular but are still very much a mess from the consumer and software developer standpoint.