[shard]

Just want to be clear if you are looking for sales tips (converting potential customers into actual paying customers) or marketing tips (creating potential customers)? Because the tips are very different. As a starter:

For sales, e.g. people who have already landed on your page, you are working on improving your conversion funnel. It could be beneficial to have a high touch process in the beginning for a few to find out what they are looking for, whether they found the info they need on your site, and whether your product satisfies their need or not. (Maybe a survey page? Ask for email and try to talk to them directly?)

For marketing, it's about getting the word out to people who might need your product but don't know about it. Look to creating blogs, engaging in discussion forums of relevance, and creating a web presence where people can find your product easily.

[jcuenod]

You're right. I'm talking about marketing. But I think my problem is actually that I don't know how to find the people who I can sell to. My current belief is that the problem that I'm solving is not one that people know they have because they think it just can't be solved...