[safetytrick]

It just depends on the business, b2b can be very consistent. Some workloads just have predictable behavior.

I worked at a medium sized place where we had plans in place to handle the workload for our entire market on-prem (if we were ever to capture that market).

We realized that horizontal scalability wasn't important to us because we had enough of the market to know that the other half of the market could be supported on our existing solution.

[VirusNewbie]

If your market is regional and not worldwide, you almost assuredly have diurnal load spikes and periods of time where you have almost no activity.

[safetytrick]

Some services just don't stop at night. Healthcare has trends but it never stops.