[theage]

If it came down to it would you like the ability to automatically blackover the ad while it plays and mute your tab as a last ditch adblocker? Because that's an easy enough final solution to the ad problem but not everyone would want to endure the dead-air or plan for the time sink waiting for the real video to start.

[Ajay-p]

I do mute, yes, and have considered a script that would recognize and mute automatically, but my abilities are not that good. When an ad plays I hit the mute button on my keyboard and engage with something else until the ad has stopped.

This puts a question in my mind: Do we subconsciously remember ads that we ignore more than the ones we pay attention to?

[belltaco]

Twitch is already at that point in the ad blocker wars.