So we work for private equity mostly, and they are in the business of buying and selling steady growth, profitable businesses, as opposed to VC/bubble stuff, so our expectations are a lot leaner. But at a guess, I think we'd expect that to be a 40-50 person company. 118 seems high.
The app is tiny, it has changed very little in who knows how long. Infrastructure is obviously the big thing, so there would be a solid size infra team. Then standard business, product, marketing stuff. I just can't see that warranting more than 50 people unless it's raking it in. Sounds like they could be wasting money on marketing initiatives that may or may not be worth anything at all. Six full time writers seems pretty out there given the questionable ROI of those articles.
Obviously, take this with a huge a grain of salt as this is a guess based on being a frequent user of the app, and having done about 60 diligences and been a part of another 30 or 40 in review capacity. But it seems significantly oversized on what I normally see looking at business that have to be run sustainably. For whatever that's worth!
EDIT: someone had a good point that bandcamp takes international payments, which is complex. So I would revise my first WAG up based on that for sure. Thinking further I would probably guess 50-60 people - which is about what I guess it is after the layoffs. Still a total WAG, but slightly better informed...
Your view of bandcamp seems like a cartoonishly perfect representation of a consultant’s perspective with very little understanding of what the company actually does beyond the balance sheet. It’s the kind of no-skin-in-the-game perspective that ruined Boeing, and it’s why most folks absolutely abhor private equity.
Bandcamp has been successful because of the trust they have within the internet music community. It’s not a very complicated product, but people buy music there because the whole thing feels like it’s a part of the music scene, not the tech or business scene. Given that the Daily is well regarded in that community, I highly doubt those six writers, who were likely paid significantly less than the median staff member, were the problem here. Even if they didn’t have the purely trackable ROI, they were a huge part of the platform’s only moat: its goodwill with the artists and listeners who used it.
I would also add that Bandcamp was pretty publicly profitable prior to their sale to Epic. Given that they didn’t significantly grow the staff after the acquisition, they would have had to make huge blunders in a very short period of time they owned it. So at this point we’re talking about laying folks off purely for better looking numbers, not really for sustainability.
Interesting little aside for those reacting to the fact that it's PE who pay our bills. While the world of vampire PE certainly exists, most of the time the clients I interact with are genuinely concerned with how to make the business better. And we are far more frequently telling acquirers to spend top dollar on new hires than advising on who to cut! The expectation is that the company needs investment, and that they will get 20% year over year growth for about five years. While the bad rep of PE certainly came from somewhere, in my expereince over the last five years of working in the field, I would way rather be at a profitable, sensible, PE owned company than a VC funded "disruptor" gunning for the big IPO or google acquisition. Our world is positively normal compared to the FAANG scene. We see people who have been at at the companies for 10 to 15 years all the time.
Seriously, I feel like a broken record when I say "Hire a top drawer test automation engineer to lead the company in how to run QA properly - this should be a senior developer" etc.
Of course if they are doing really well, than their infrastructure/scaling problem could be the big issue (and thus the big expense), and it could be at the point where improving those margins is worth throwing developers at it.
I have also seen some eye watering monthly AWS bills where it makes total sense to hire a bunch of devs to bring those down by even a few percent.
Accounting, human resources, sales (different than marketing), managers, security, operations, analysts, C-Suit, customer service, etc not including technical teams developers, sprint masters, qa, analysts, data warehousing, networking, support, devops, thought leaders.
Bandcamp was profitable. Clearly songtradr thinks they can be more profitable. Assuming average comp of $100k x 60 employees x 1.3 for taxes and additional expenses thats about $7.8MM revenue.
Songtradr just did a series D in 2021 for $50MM and recently acquired 7Digital for $23.4MM. I couldn't find a statement on how much it cost to acquire bandcamp, but it seems this might be motivated by Songtradr being cash poor and not wanting to dilute further.
"But within this discrepancy lies a paradox: Bandcamp, as comparatively threadbare as it may seem, with about $20 million in net revenue in 2022, is almost certainly profitable—based on the fact that the company has stayed lean and taken on no new funding since 2010"
Interesting, thanks for posting. So what could also be going on is "synergies" as they call them. It is quite possible that Songtradr has staff/functions that they think they can share across the acquisition. This happens a lot when a portco (what Songtradr is to whoever owns them) buys an adjacent company.
Of course it's also possible that that it's specific places (i.e. the content) that are being gutted as they aren't seen to be worthwhile.
The things is that once a company sells, it keeps the name, but can instantly become a different company as far as culture goes. If we want to complain about bandcamp being crappy to its people, the finger should be pointing at the owners (whatever round it was) who a) made the hires and b) made the decision to sell. You are throwing your employees to the wolves when you do that. Once you've sold, the decisions are now ultimately made by a new entity with new priorities (for better or for worse).
This is one of the reasons I advise any younger devs I talk to to understand their employer's ultimate game plan. If the employer is hoping for an exit in the period during which you plan to work for them, you should be under no illusions that your job is safe or will stay the same, and you should be getting compensated accordingly. This is the cost of working in the gravy train - we get the high salaries, but we also get the uncertainty that comes with working in a business where exits are so frequent. The two are connected. (And I have been on the employee side during an acquisition twice now, so I've been there.)
Why do you think it's a good thing for companies to run at maximum efficiency? Have some slack, spread the knowledge around, let people go on vacation, have a bench, have replacements. Have a world that's more than capital owners and slaves.
A global, international marketplace with about 100,000 sales totalling $3.5 million day. If you can swing serving that from a couple hundred petabytes in your living room then go ahead.
there's certainly operations that are leaner than that. a little down the thread there's people saying they could build bandcamp in a weekend, which is probably fanciful but also not completely off base. just on a pure technology level, bandcamp seems like a 3-4 developer sort of project. so they've got ~110 people running sales and support?
Infra. The "non-functional" requirements are going to be expensive and need a solid team. Scaling, reliablility, availability, dealing with huge amounts of bandwidth and storage, all that crap. I'd guess a dozen infra people minimum.
iainctduncan|2 years ago
The app is tiny, it has changed very little in who knows how long. Infrastructure is obviously the big thing, so there would be a solid size infra team. Then standard business, product, marketing stuff. I just can't see that warranting more than 50 people unless it's raking it in. Sounds like they could be wasting money on marketing initiatives that may or may not be worth anything at all. Six full time writers seems pretty out there given the questionable ROI of those articles.
Obviously, take this with a huge a grain of salt as this is a guess based on being a frequent user of the app, and having done about 60 diligences and been a part of another 30 or 40 in review capacity. But it seems significantly oversized on what I normally see looking at business that have to be run sustainably. For whatever that's worth!
EDIT: someone had a good point that bandcamp takes international payments, which is complex. So I would revise my first WAG up based on that for sure. Thinking further I would probably guess 50-60 people - which is about what I guess it is after the layoffs. Still a total WAG, but slightly better informed...
nluken|2 years ago
Bandcamp has been successful because of the trust they have within the internet music community. It’s not a very complicated product, but people buy music there because the whole thing feels like it’s a part of the music scene, not the tech or business scene. Given that the Daily is well regarded in that community, I highly doubt those six writers, who were likely paid significantly less than the median staff member, were the problem here. Even if they didn’t have the purely trackable ROI, they were a huge part of the platform’s only moat: its goodwill with the artists and listeners who used it.
I would also add that Bandcamp was pretty publicly profitable prior to their sale to Epic. Given that they didn’t significantly grow the staff after the acquisition, they would have had to make huge blunders in a very short period of time they owned it. So at this point we’re talking about laying folks off purely for better looking numbers, not really for sustainability.
iainctduncan|2 years ago
Seriously, I feel like a broken record when I say "Hire a top drawer test automation engineer to lead the company in how to run QA properly - this should be a senior developer" etc.
iainctduncan|2 years ago
I have also seen some eye watering monthly AWS bills where it makes total sense to hire a bunch of devs to bring those down by even a few percent.
ipaddr|2 years ago
pharmakom|2 years ago
smcg|2 years ago
60secs|2 years ago
Songtradr just did a series D in 2021 for $50MM and recently acquired 7Digital for $23.4MM. I couldn't find a statement on how much it cost to acquire bandcamp, but it seems this might be motivated by Songtradr being cash poor and not wanting to dilute further.
"But within this discrepancy lies a paradox: Bandcamp, as comparatively threadbare as it may seem, with about $20 million in net revenue in 2022, is almost certainly profitable—based on the fact that the company has stayed lean and taken on no new funding since 2010"
https://www.fastcompany.com/90951664/bandcamp-spotify-vinyl-...
Songtradr - 45MM revenue / 157 employees = $287k/employee Bandcamp - 30MM revenue / 118 employees = $254k/employee
https://www.zippia.com/songtradr-careers-1401192/revenue/ https://growjo.com/company/Bandcamp
iainctduncan|2 years ago
Of course it's also possible that that it's specific places (i.e. the content) that are being gutted as they aren't seen to be worthwhile.
The things is that once a company sells, it keeps the name, but can instantly become a different company as far as culture goes. If we want to complain about bandcamp being crappy to its people, the finger should be pointing at the owners (whatever round it was) who a) made the hires and b) made the decision to sell. You are throwing your employees to the wolves when you do that. Once you've sold, the decisions are now ultimately made by a new entity with new priorities (for better or for worse).
This is one of the reasons I advise any younger devs I talk to to understand their employer's ultimate game plan. If the employer is hoping for an exit in the period during which you plan to work for them, you should be under no illusions that your job is safe or will stay the same, and you should be getting compensated accordingly. This is the cost of working in the gravy train - we get the high salaries, but we also get the uncertainty that comes with working in a business where exits are so frequent. The two are connected. (And I have been on the employee side during an acquisition twice now, so I've been there.)
mbesto|2 years ago
manxman|2 years ago
It's interesting people are talking about bloated software in this thread and their love of lean software. Large teams often lead to bloated software.
On an internet with billions of users online, there's a legit argument that most if not all technology companies are severely bloated.
iainctduncan|2 years ago
hipadev23|2 years ago
[deleted]
sp332|2 years ago
Edit: they reportedly had a good editorial team, but I'm not sure how many people you need for that part.
tracerbulletx|2 years ago
kristopolous|2 years ago
bastawhiz|2 years ago
alexalx666|2 years ago
threeseed|2 years ago
Headcount always grows disproportionally whenever you start dealing with payments.
Not just directly taking them but all of the associated compliance and legal issues.
alisson_dover|2 years ago
paulddraper|2 years ago
notatoad|2 years ago
there's certainly operations that are leaner than that. a little down the thread there's people saying they could build bandcamp in a weekend, which is probably fanciful but also not completely off base. just on a pure technology level, bandcamp seems like a 3-4 developer sort of project. so they've got ~110 people running sales and support?
kwertyoowiyop|2 years ago
iainctduncan|2 years ago