[waingake]

When you hear Zizek talk about ideology this is what he means. The ideology of capitalism influences us in certain ways, such as desiring to capitalize off our audience, the goal subtly shifts to increasing metrics such as readers, likes, shares.

What really changed about blogging is that people started to care about these metrics more and more. In the early internet one wrote a blog post without really expecting anyone to read it! ( although someone stumbling upon it was paradoxically more likely before we switched to social media platforms etc ) As such I'd argue the author wrote more authentically.