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yayamo | 2 years ago

Now if only Canada’s largest bookstor, Indigo, would do this. Instead their CEO is intent on moving in the opposite direction.

“Mr. Ruis is planning a major expansion in categories such as cookware, tech gadgets and beauty products. “It’s not four or five things; it’s about 400 or 500 that we’re busily beavering away, trying to bring them to market,” he says, sitting in a boardroom at Indigo’s Toronto offices.”

https://paulwells.substack.com/p/the-rideau-centre-indigo-st...

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Sprocklem|2 years ago

I recently visited my local Indigo after having not gone for a couple of years, and was surprised at how little space was dedicated to bookshelves. And even those shelves were surprisingly empty.

I'm sure that those other categories have higher margins, but I can't help but think that Indigo is shooting itself in the foot in the long term: none of those other products are paricularly good in quality or value and I can't imagine people would go to Indigo for many of those products. Instead, I get the sense that people go to Indigo for books, and see and buy those products while they are in the store. With an ever-decreasing selection of books, who knows how they're going to keep up the traffic required.