[clove]

Brand yourself as "the first" or "the only" in a certain niche. I don't know anything about project management tools, so I cannot give you examples, but this is the method Dan Kennedy uses.

Focus on the niche market first and expand from there.

[manoj_SprintsQ]

Wow, this is the thing I have been researching for a long time. Now I'm on the way to implement this!