[ben1040]

Just loved this quote from the Cooler Screen people:

>When you think about it within the context of "I'm in front of an ice cream door and I want to buy," you have the ability to isolate the message to exactly what a consumer is focused on at this point in time based on the distance that they are from the door.

This also is achieved by a sign taped to the glass saying “ice cream, buy one get one free,” but where’s the VC money in that?