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rschneid | 2 years ago

If you believe that a computer can and inevitably will create this content, it’s also a foregone conclusion that its origin will be obfuscated and diffuse. I can’t see how an actor working in country X will collect on use of their likeness generated by a computer in country Y. Similarly, if 10,000+ individuals with computers are producing infringing content, I fail to see how anyone could seek recompense with any effectiveness. Additionally, if the content is generated from a computer it would seem relatively simple to alter it just enough to call into doubt the likeness used and make it prohibitively difficult for an individual to claim it is in fact their identity and not a fictional derivative protected by some fair use laws. I’m not a copyright expert and I expect we’ll see attempts at legal battles as you suggest, but I expect they’ll pretty much go nowhere unless the ‘offending’ counterparty is seeking conflict, and the result will be a fundamental undermining of the authority that the current copyright system holds.

Edit: I think the closest approximation of a solution to the compensation/control questions re digital content in an age of on-demand generative AI will involve content creators of all stripes self-hosting and self-publishing to make it easy for fans to directly patronize. Trying to stop clones is a fool’s errand.

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