[anon4242]

LOL from their homepage:

    The retail experience consumers want and deserve
    Cooler Screens was founded on the core idea that consumers deserve a better experience in brick-and-mortar retail. We bring in store consumers an irresistible experience with what they love about shopping online: ease, relevance, and transparency. 
    90%+ of consumers no longer prefer traditional glass cooler doors

Fortunately we don't have them where I live but they seem like a truly horrible idea.

[mwhitfield]

> We bring in store consumers... transparency.

I mean... come on. Surely someone must have noticed this? Is it some kind of cruel joke?

[Nition]

> Surely someone must have noticed this

I thought the article we're discussing covered it well.

> "Transparency" seems like a poor choice of language when promoting a product that infamously compares poorly to the transparent door it replaces.

[user3939382]

We put the opaque in transparency lolll

[stavros]

Where did that 90% number come from? Did they ask ten people around the office?

[syntheticnature]

I wonder if the survey question was something misleading like "Do you prefer to spend time looking through cooler doors or at an LCD TV with programming for you?"