[rpsw]

Maybe there is a better word than problem, but I think you can frame these all as solving problems. Facebook was created to have "a directory of information for college students". There was other social networks and other ways to get in touch with other students, but this way made things easier and funner. Apple's goal was to have a more user-friendly personal computer. Amazon wanted to make ordering books online possible.

[gumby]

Also Facebook and Amazon started by taking advantage of computers to change the magnitude and affordances of something that already existed (freshman picture book and book shops respectively).

I don’t really get the “want to start a business, don’t care about what” — I’m more in the “want to work on this problem; business seems to be the best way.”

But this kind of framework could perhaps be useful for operating businesses too.

[caminmccluskey]

Yep finding opportunities to take advantage of changes in technology to solve a problem 10x better is part of ideation.

> “want to work on this problem; business seems to be the best way.” This is the right attitude but I would ask - why limit yourself to a single problem?