[jeffchao]

The two usual quotes are paraphrased as “ideas are dime a dozen” and “execution is king”, but the thinking I don’t see very often is “what is your unique insight?” aka what’s the differentiatior (and why does it matter)?

You’ll get asked this by VCs as means to evaluate the likelihood of a big win, if doing a VC-backed business. You’ll also be asked this by customers because people simply want the best option that meets their requirements and situation.

Then, if you’re a founder, you’ll likely hear “no” constantly when trying sell your product. This could be energy-draining. Especially if you’re pre-product/market-fit, having that unique insight is a great tool to remind and motivate you that you should keep executing on your idea.