The problem I face as a founder who is technical and has a core team of engineers is finding talent for marketing and sales, especially when I am close to launching. For marketing, I took a community dev approach and have hired a resource for DevRel. There is decent progress with this choice. The other dilemma is when do I have a fully functioning sales function, be it an individual or a team? I do not know, but what I have put as a policy is for the product and founding team to do the sales till we reach 10% of total users being our paid users. Will let you know if we decided to do otherwise and what the driver of the decision was.
From a product perspective, we are solving a problem for companies with limited technical resources to implement multiple tooling and policies for a well-architected and easy-to-govern cloud. We solve this by fixing the basics like naming and tagging and doing discovery in an assisted and automated fashion to give users visibility of changes, alerts, and accountability of cloud resources.
I understand it might be a pretty frustrating issue since it's difficult to evaluate companies when you don't have a background in marketing. I would say that the first step you can take is to get acquainted with how the growth marketing world works, not to become an expert at it but at least to know enough so you can tell who's bullshiting and who isn't, and the way to do it is just getting informed on the different main growth channels.
Check the following link where you can find brief summaries on how the top growth channels work: https://drive.google.com/drive/folders/1UGhUv97CjEpXHSbMH2Rk...
If you need help understanding any of these channels just let me know and I would be happy to teach them to you and give you a hand.
The second best way to go once you actually understood how each channel works and whether your company is a high or low intent company, then you need to understand who you need on your team, if it's an influencer marketing expert or a SEO expert who's also generalist so he can execute other tasks aswell, which based on your company and yoour product, this last option is the best for you.
Now allow me to introduce myself, my name is Lautaro, I am a growth marketing specialist and a penetration tester, and I would be glad to help you on any of my areas of expertise. Here you can find my profile so we can be in touch: https://www.linkedin.com/in/lautaro-morandi/
Hope this helps and I wish you all the best with your launch!
ashmil|2 years ago
From a product perspective, we are solving a problem for companies with limited technical resources to implement multiple tooling and policies for a well-architected and easy-to-govern cloud. We solve this by fixing the basics like naming and tagging and doing discovery in an assisted and automated fashion to give users visibility of changes, alerts, and accountability of cloud resources.
lmorandi|2 years ago
Check the following link where you can find brief summaries on how the top growth channels work: https://drive.google.com/drive/folders/1UGhUv97CjEpXHSbMH2Rk... If you need help understanding any of these channels just let me know and I would be happy to teach them to you and give you a hand.
The second best way to go once you actually understood how each channel works and whether your company is a high or low intent company, then you need to understand who you need on your team, if it's an influencer marketing expert or a SEO expert who's also generalist so he can execute other tasks aswell, which based on your company and yoour product, this last option is the best for you.
Now allow me to introduce myself, my name is Lautaro, I am a growth marketing specialist and a penetration tester, and I would be glad to help you on any of my areas of expertise. Here you can find my profile so we can be in touch: https://www.linkedin.com/in/lautaro-morandi/
Hope this helps and I wish you all the best with your launch!