We wouldn't have to pretend if the Long Tail idea was working. It seems Long Tail doesn't work. If there are 10 books expressing 10 distinct valuable insignts, suddenly comes along a youtube video which combines all these 10 ideas into a nice story and it gets the views and money. Same behaviour as the Netflix Hackathon behaviour, where participating teams merged to combine their strong ideas to win the prize.
passion__desire|2 years ago