[jalgos_eminator]

How does Netflix make money? HBO Max? Apple TV? Amazon Prime Video?

Google wants to have their cake and eat it too by having a "free" platform but also controlling exactly how people view it in their browser. If you want to actually control content you need to have a real paywall. There are ways they could implement ads that would not be blockable (with a logged in user), but they don't want to do that for some reason.

[eek2121]

Well, Netflix DOES control how you view video in your browser, however. Open a video in Firefox? No 4K for you. Hardware DRM is also used. Don’t have an HDCP-enabled display/GPU/Driver? Low bitrate welcomes you.